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Our set of values, disinfection
our mission, sanitary
vision and purpose are what makes us unique, look
and what gives meaning to what we do.

CORE PURPOSE
Share knowledge for better living.

VISION
Guide more people everyday to unique, inspiring experiences than any other media on the planet.

MISSION
Create and share experiences that are authentic, inspiring and valuable with our friends.

VALUES
We share what we care about. Authenticity.

We tell it the way it is. Integrity.

We tell it with emotion. Passion.

We use content and design to impact. Usefulness.

We focus on what is good. Positive.

We look for what we have not seen before. Uniqueness.

OUR GLOBAL FOCUS
Build a social, sustainable, business that can grow towards fulfilling its vision while respecting the planet and its population.