MINIMUM ROYALTY FEE?

We recommend that you read the following posts to understand more about the opportunity of starting Le Cool:

Hear Mat Osman from Le Cool London talk about his experience. You can also meet some of the other people that run Le Cool.

What is the revenue opportunity Le Cool can offer? And what kind of financials do you really need to get started?

We also recommend you read What Does It Mean To Be Part Of Le Cool?

Image by Andrew Goldsmith

Image by Andrew Goldsmith

Le Cool was founded in Barcelona in 2003 with the simple idea of sharing our city with our friends. The first product we created was the online newsletter with the first edition published in February 2003. We have since grown and today we have more than 250.000 friends (subscribers) across 10 European cities. LE COOL GROUP (HQ) runs three editions (Barcelona, troche Madrid & Lisbon) while the remaining seven editions are run by local entrepreneurs.

Le Cool Magazine is a digital cultural agenda and alternative city guide – both online and through a weekly email newsletter – that offers a selection of the most worthwhile things to do in the city. We strive to make peoples’ lives better by guiding them to unique and authentic experiences.

It is very important for us that the content that we produce is authentic, this positive, unique and useful for our readers. This is summed up in our core purpose, ”Knowledge For Better Living”. We love our cities and sharing them with others and LE COOL aims to be like that very good friend who knows just what you might be looking for that day, not necessarily trendy – but really good.

BECOME A LOCAL PARTNER

A few years back we realized that for Le Cool to be truly successful we needed to team up with similar minded people that lives in the new city where we wanted to establish a presence. Currently we offer two types of partnerships; as a business partner or as an ambassador. More information below.

WHAT WE OFFER OUR PARTNERS

As a local partner you get an exclusive right to use the our brand, editorial platform and publishing system in your market. You get access to our knowledge database, manuals and training programs. Include is the right to sell generate revenue through advertising or other ways. You also get personal attention and help to make the most out of your new venture.

WHAT WE EXPECT FROM OUR PARTNERS

You must as a local partner have the dedication needed to create a really good magazine. That includes setting up and leading an editorial team as well as working actively to get more readers. If you are looking to make Le Cool into a living you will also have to be prepared to deal with sponsors, advertisers and brands.

FEES

There are two levels of partnerships with different rights and different costs. Both have a minimum cost of 300 euros monthly. We have a model where we help our local partner find local sponsors and/or founding members that help pay for that minimum cost.

AMBASSADOR – For Passion

If you are looking to set up Le Cool as a hobby then you should consider becoming an ambassador. Such a partnership has no set up costs, the contract duration is 12 months and any revenue generated is split 50/50 between the local partner and Le Cool. There is a minimal fee of 300 euros monthly until the city generates sales higher than 600 euros per month. It is also fine to not aim to generate any revenue and use our model of involving local sponsors and/or readers to cover the monthly cost.

BUSINESS PARTNER – For Passion and Making a Living

The business partnership is focused on those who aim to make a living from Le Cool. As a business partner you pay a non-refundable entry fee, starting at 5000 euros depending on the size of your city, which gives you the right to a five year contract with a 15% royalty on any sales made. In other words you keep 85% of all revenue. There is a minimal fee of 300 euros monthly until the city generates sales higher than 2000 euros per month.

DOES STARTING LE COOL SOUND LIKE SOMETHING YOU’D LIKE TO KNOW MORE ABOUT?

Excellent! So, first off make sure we are not already in your city by checking on lecool.com. Sure? Ok, then go to the APPLY page and fill out the form. We will then get back to you shortly with more information. If you have any additional questions you should use this form.

Also, here is a series of posts that we recommend you read, like the interview with Mat, or

Image by Andrew Goldsmith

Image by Andrew Goldsmith

Le Cool was founded in Barcelona in 2003 with the simple idea of sharing our city with our friends. The first product we created was the online newsletter with the first edition published in February 2003. We have since grown and today we have more than 250.000 friends (subscribers) across 10 European cities. LE COOL GROUP (HQ) runs three editions (Barcelona, troche Madrid & Lisbon) while the remaining seven editions are run by local entrepreneurs.

Le Cool Magazine is a digital cultural agenda and alternative city guide – both online and through a weekly email newsletter – that offers a selection of the most worthwhile things to do in the city. We strive to make peoples’ lives better by guiding them to unique and authentic experiences.

It is very important for us that the content that we produce is authentic, this positive, unique and useful for our readers. This is summed up in our core purpose, ”Knowledge For Better Living”. We love our cities and sharing them with others and LE COOL aims to be like that very good friend who knows just what you might be looking for that day, not necessarily trendy – but really good.

BECOME A LOCAL PARTNER

A few years back we realized that for Le Cool to be truly successful we needed to team up with similar minded people that lives in the new city where we wanted to establish a presence. Currently we offer two types of partnerships; as a business partner or as an ambassador. More information below.

WHAT WE OFFER OUR PARTNERS

As a local partner you get an exclusive right to use the our brand, editorial platform and publishing system in your market. You get access to our knowledge database, manuals and training programs. Include is the right to sell generate revenue through advertising or other ways. You also get personal attention and help to make the most out of your new venture.

WHAT WE EXPECT FROM OUR PARTNERS

You must as a local partner have the dedication needed to create a really good magazine. That includes setting up and leading an editorial team as well as working actively to get more readers. If you are looking to make Le Cool into a living you will also have to be prepared to deal with sponsors, advertisers and brands.

FEES

There are two levels of partnerships with different rights and different costs. Both have a minimum cost of 300 euros monthly. We have a model where we help our local partner find local sponsors and/or founding members that help pay for that minimum cost.

AMBASSADOR – For Passion

If you are looking to set up Le Cool as a hobby then you should consider becoming an ambassador. Such a partnership has no set up costs, the contract duration is 12 months and any revenue generated is split 50/50 between the local partner and Le Cool. There is a minimal fee of 300 euros monthly until the city generates sales higher than 600 euros per month. It is also fine to not aim to generate any revenue and use our model of involving local sponsors and/or readers to cover the monthly cost.

BUSINESS PARTNER – For Passion and Making a Living

The business partnership is focused on those who aim to make a living from Le Cool. As a business partner you pay a non-refundable entry fee, starting at 5000 euros depending on the size of your city, which gives you the right to a five year contract with a 15% royalty on any sales made. In other words you keep 85% of all revenue. There is a minimal fee of 300 euros monthly until the city generates sales higher than 2000 euros per month.

DOES STARTING LE COOL SOUND LIKE SOMETHING YOU’D LIKE TO KNOW MORE ABOUT?

Excellent! So, first off make sure we are not already in your city by checking on lecool.com. Sure? Ok, then go to the APPLY page and fill out the form. We will then get back to you shortly with more information. If you have any additional questions you should use this form.

Also, here is a series of posts that we recommend you read, like the interview with Mat, or
WHAT IS THE MINIMUM ROYALTY FEE?

Each market pays a royalty on sales generated, ailment
normally 15% for business partners and 50% for ambassadors. Each market is required to provide at least 300 euros monthly in fees to cover expenses for editorial & technical support, systems, email sending, maintenance, updates etc. Those 300 euros are what we call the minimum royalty fee.

HOW DO I PAY THE MINIMUM ROYALTY FEE?

The fee is billed automatically at the start of each month and must be paid within the first 5 days of each month via credit card or PayPal.

WHEN IS THE MINIMUM FEE NOT DUE?

Once the royalty due is higher than the minimum fee the royalty cancels the minimum fee. That means that once an ambassador reaches 600 euros in monthly sales the 50% royalty due equals 300 euros, and effectively cancels the minimum fee.

For a business partner that means that once the sales is higher than 2000 euros the 15% royalty due is 300 euros and effectively cancels the minimum fee.

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